Bad News Clique
digital scrapbook.
wk:
Wieden + Kennedy: The Future of Creative Business
The Honda “Experiment Game”
If You Want To Succeed, You’ve Got To Assume No One Cares by Martin Weigel
Reconciling The Tension Between Code and Story by Martin Weigel
Why You’ve Got To Over-Commit If You Want To Succeed via Martin Weigel
10 lessons for young designers. By John C Jay of Wieden+Kennedy
1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2: Work harder than anyone else and you will always benefit from the effort.
3: Get off the computer and connect with real people and culture. Life is visceral.
4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6: Being original is still king, especially in this tech-driven, group-grope world.
7: Try not to work for stupid people or you’ll soon become one of them.
8: Instinct and intuition are all-powerful. Learn to trust them.
9: The Golden Rule actually works. Do good.
10: If all else fails, No. 2 is the greatest competitive advantage of any career.
Restating The Wearingly Obvious: You Can’t Test What Doesn’t Exist
Great Art Direction from W+K London for LactoFree Milk.
Iain Tait, WK GICD, discusses Software, Storytelling, and his Massive Bugbear.
Kerri Hoyt-Pack of Nike, and Mike Reeder of Razorfish empowered the audience at the Razorfish Client Summit by discussing the power of social media – both for a personal journey, as well as when preparing Nike’s social media strategy for The World Cup with “Write the Future.”
Write the Future video courtesy of Wieden + Kennedy.
Dan Wieden inducted into the Art Directors Club hall of fame.
